For the kids who grew up in the 80’s and 90’s, basketball played a huge part of mainstream culture, and no doubt the best decade(s) for the NBA. One of the most notable players, Michael Jordan till this day remains an icon in the sports industry and remains a household name. Following his announcement of retirement from the game in 1993 which devastated the basketball community, it was refreshing and exciting for fans to see him take on his new ventures in acting, starring in the Warner Brothers film Space Jam (1996). 


Following its successful box office release in 1996, fans have since yearned for a sequel of the movie over the next decade and finally, in 2021, the sequel to the first movie Space Jam: A New Legacy will be released in July – time for basketball fans to rejoice! 

To celebrate its release in theatres worldwide, Nexxu has reimagined a series of Space Jam themed packaging used in theatres that combines both fun and functionality to bring back the nostalgic feeling of going to the cinema and enjoying a movie – something that a lot of us have not been able to experience since the start of the pandemic. We wanted to bring back the joy and excitement that the game of basketball has brought to many communities and bonded people across the globe for their love of the game, at the same time we wanted to incorporate as many elements of basketball into the design without making it look childish or tacky whilst keeping it sleek & stylish. We also geared towards using vibrant colours in our design as a homage to the vibrant colours and designs of the 80’s and 90’s era, a refreshing take on the minimalist trend in packaging we see these days.

But what’s a Space Jam themed packaging without a little fun to bring out our inner child right? Another fun element we have added into the design on the popcorn box packaging is the pop-up basketball “hoop” at the top of the box for users to have fun with their popcorn! Who says you can’t play with your food? The intricate design of the beverage cup pays tribute to the game of basketball and the unity it brings to many different communities across the globe with its ‘netting’ design to resemble a basketball hoop.

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