Over the past decade we have seen a surge of health food brands with the growing trends of different diets and leading healthy lifestyles, many millennials (Generation Y) are shifting towards these health food trends and implementing them into their everyday lives.

The concept for nature came about when we realised that there wasn’t enough healthy food that was specially marketed to kids, as many parents nowadays struggle to find healthy snacks that their kids would eat with limited options within the market. Thus, Nature was created in order to fill that gap within the market.

The design concept behind Nature was to prioritise its main consumers, which were kids! We illustrated different characters from scratch that are both fun and exciting, as well as incorporating fun, vibrant colours as well that are eye-catching to kids.

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