As we have hit the over 1-year of the pandemic, many of us are eager to get things back to normal as possible. With the implementation of vaccination programs around the world, Nexxu wants to show our support towards the Covid-19 Vaccination programmes in order to achieve herd immunity. There is no doubt that over the past year and a half, the pandemic has severely affected a lot of economies and livelihoods. With various vaccines available as well as the implementation of immunisation programs across countries around the globe.
According to the World Health Organisation (WHO), achieving herd immunity through vaccination will require a substantial proportion of the world’s 7.8 billion people to be vaccinated. With this said, proper education and accurate information provided surrounding the vaccine is crucial to build public confidence in the safety and effectiveness of the vaccine in order to encourage the uptake of it in order to save lives and get things back to normality as quickly as possible.
The role of marketing and communications plays an important role in achieving this in encouraging the public and in ensuring that the information provided surrounding the vaccines are accurate and effective. By educating through communication channels, we are not only helping people debunk inaccurate information and theories surrounding the vaccine, we are helping to keep people safe and save lives.